top of page



The Consequences of Strategic Missteps: The Decline of Kodak
The Golden Era: Master of the Film Market From the mid-20th century, Kodak stood at the very peak of the photography industry. To say...
Sep 96 min read


L’Oréal’s iconic slogan “Because I’m Worth It"
Beauty giant L’Oréal has gone beyond the traditional boundaries of advertising, creating a documentary-style narrative that centers on...
Sep 43 min read


The Price War Trap - Can Low Prices Really Win the Market?
In today’s global marketplace, competition is fiercer than ever. Companies are racing to attract customers by offering their products and...
Sep 13 min read
bottom of page
