Video + Digital Screens: Turning Attention into Sales

The most powerful channel in today’s marketing is the combination of digital screen advertising and video content. This approach not only creates a strong visual effect but also directly influences consumer psychology, emotions, and purchasing behavior, as confirmed by numerous international studies.

📊 The Advantages of Video Content in Digital Screen Advertising

Capture

According to Nielsen, motion visuals activate the human visual center and attract four times more attention than static images. Furthermore, consumers retain 95% of information from video content, compared to only 10% from text-based messages.

2. Emotional Impact

   Video triggers positive emotions such as joy and excitement, which strongly influence purchasing decisions. A study published in ScienceDirect concluded that emotionally driven content directly increases consumer engagement.

3. Engagement

   Meta’s internal report revealed that vertical videos in Instagram Stories generate nine times more engagement than horizontal formats. The same principle applies to digital screen advertising—vertical video aligns better with people’s line of sight and daily movement patterns in urban environments.

🧠 The Psychological and Cognitive Foundations

• Color Psychology

  According to a report by Mvix Digital Signage, content that uses vibrant colors captures attention 60% faster.

• Motion Effect

  Moving visuals stimulate the brain’s visual cortex, allowing information to remain in memory significantly longer compared to static messages.

📣 Digital Screens + Video: Advertising Impact and Case Studies

• Research by OAAA + The Harris Poll shows that 73% of consumers have a favorable perception of digital screen advertising.

• Moreover, 76% take action—such as visiting a store or checking a website—after exposure.

• According to The Attention Dividend (UK), large-format digital screens attract five times more attention than online display banners, while video on digital screens delivers 2.5 times stronger brand recall compared to online video.

• A Vistar Media study on digital billboard campaigns in the U.S. reported:

Awareness – increased by 72%

Consideration – increased by 82%

Purchase intent – increased by 79%

Foot traffic – increased by 67%

✅ Successful Case Studies

• Unilever - Magnum Remix (Singapore)Unilever leveraged programmatic digital screens to deliver location-targeted video content for the Magnum Remix campaign. As a result, foot traffic increased 1.8 times.

• Michael Kors Jewelry (Europe) - The campaign placed video content on digital screens in shopping centers, airports, and retail stores. It generated a total of 14 million impressions, reduced CPM by 20%, and increased brand awareness by 39% in Berlin and 13% in Hamburg.

• Mucinex (U.S.) - Mucinex integrated digital screen advertising with Connected TV (CTV). This strategy drove 3.4 times more website visits compared to standalone digital screen campaigns.

• McDonald’s (Philippines) - A dynamic digital screen video campaign aligned with weather conditions achieved nearly 1 million impressions in just 10 days, boosting foot traffic by 9%.

• ModiBodi (Australia) - The digital screen video campaign delivered a 94% increase in ROAS (Return on Ad Spend).

🛠️ Video Content Creation Recommendations

• Color Strategy

  Combining brand colors with vibrant accents captures visual attention more quickly.

• Motion Enrichment

  Even slight movement added to static images significantly increases engagement.

• Emotional Storytelling

  Videos that resonate with human emotions have a direct impact on the sales funnel.

• Vertical Format

  Vertical content aligned with pedestrian flow is the most effective solution in urban environments.

📌 Opportunities in Mongolia

• Large screens on main city roads – Quickly increase brand awareness.

• Screens inside offices and shopping centers – Directly influence purchasing decisions.

• Vertical video format – Aligns with mobile usage habits of Mongolian youth, boosting engagement.

🧩 Conclusion

The combination of video content and digital screen advertising:

• Retains up to 95% of information in memory

• Generates nine times more engagement

• Captures attention 60% faster

These figures demonstrate that integrating digital screen advertising with video content is not just an option but a strategic necessity in modern marketing budgets.